Beforehand
Questions before you write
Do you buy media or run paid campaigns?
No. We architect campaigns and creative direction. Media buying stays with your team or your media partner — we supply the spine and assets they need.
How do engagements start?
A letter or call, then a brief read. We respond with written scope — duration, deliverables, studio contact — before any work begins.
Do you work with APAC markets?
Yes. We adapt spine and copy for regional markets, with local review built into the channel map.
Is there a contact form?
No. Reach us by post, phone, or email at [email protected]. We prefer written briefs you can attach.
What do you deliver in writing?
Campaign spine, creative direction brief, channel orchestration map, and launch calendar — each a living document, not a one-off deck.
Can we visit the studio?
Yes, by appointment Mon–Fri 09:00–18:00. The terrace workshop is available for half-day sessions.
Do you guarantee results?
No. We describe methods and deliverables. Market response depends on factors beyond our studio.
How do you handle personal data?
See our privacy notice. Briefs shared by email are stored securely and deleted per agreement.
Media buying partners receive our channel map and asset specs — they do not receive strategy from us.
Engagements begin with a brief read; we reply within three business days with written scope.
Regional markets get local review built into programmes — translation without hierarchy review fails often.
We prefer email briefs with attachments over forms — forms lose nuance and context.
Deliverables are living documents stored in your systems; we do not gate access after handover.
Studio visits include a tour of the terrace and long table; NDA available on request.
We describe methods and deliverables honestly — market response is never guaranteed.
Briefs with sensitive material should be marked; we use encrypted transport and access controls.
Retention follows PDPA and contractual terms — see privacy notice for enquiry email duration.
Pricing is fixed in scope documents before work begins — no surprise change orders mid-sprint.
Find us above Telok Ayer Street — lift to level six.