Terrace

Half-day workshop format

Morning light on the terrace rail, proofs clipped against the breeze. Our half-day workshop is not a brainstorm theatre — it is a structured read of your brief with the people who will approve the work.

What we prepare

Printed brief summary, competitor tone samples, draft spine, blank channel map. Coffee, no slides.

What leaves the room

Marked-up spine, agreed message hierarchy, list of open questions with owners, date for proof review.

Terrace workshops run 09:00–13:00 when light is east-facing and the rail can hold clipped proofs.

We print competitor tone samples so approvers see market context without opening laptops.

Blank channel maps invite stakeholders to assign priorities in pencil before we digitise them.

Coffee is provided; slides are not — the brief summary is two pages maximum.

Open questions leave the room with named owners and due dates, not a vague “follow up”.

Marked spines show message hierarchy with primary, secondary and proof lines clearly ranked.

Half-day format suits leadership teams who cannot commit to multi-week residencies.

Proof review dates are booked before you leave — typically within ten business days of the workshop.

Terrace sessions work best with three to six approvers; larger groups split into two mornings.

Weather contingency moves the session to the long table indoors with the same printed materials.