Week one — Read
Brief intake, stakeholder interviews, market read. Nothing is designed yet.
Tempo
Working month · desk rhythm
Week two — Frame
Spine draft, channel map, creative direction notes circulated for comment.
Week three — Shape
Proof production begins; approvals logged in writing.
Week four — Set
Final proofs, handover pack, launch calendar confirmed.
Weekly desk rhythm
Monday: channel priorities on the long table. Wednesday: proof review with green pencil markup. Friday: written summary to your marketing lead.
Week one stays read-only — no design until stakeholders agree what the market already believes about you.
Week two circulates the spine draft for comment; we incorporate feedback in writing before week three proofs.
Week four confirms launch calendar dates against engineering, legal and regional dependencies.
Monday channel priorities prevent teams from working on low-impact assets before spine approval.
Wednesday proof reviews use green pencil markup so changes are visible on the physical proof.
Friday summaries go to your marketing lead as email — one page, no attachments required to understand status.
Desk rhythm assumes Singapore business hours; APAC collaborators receive async updates the same day.
Proof production in week three follows the approved channel map — no surprise formats mid-month.
Handover packs in week four include versioned documents with dates so your team knows what is current.
Tempo adjusts for launch desk engagements — daily stand-ups replace weekly summaries near go-live.